"Corporate Greed"... I'm sure you are familiar with that term.
As an entrepreneur or business executive, have you ever felt that today's culture has implicitly or explicitly pointed the finger at you for succeeding? Have you ever felt guilty because of your company's profitability?
You're not alone.
However, I think I know something else about you.
You're doing business to help people. You have a bigger cause inside of you that drives you to succeed. Popular culture doesn't like to emphasize it, but your business meets a need and enhances someone's life.
I believe that business = serving.
Serving is the only reason a business can exist. So what is serving? The definition from the Merriam-Webster Dictionary includes:
Serve: "to furnish or supply with something needed or desired; to provide services that benefit or help.
What about greed?
Greed: "a selfish and excessive desire for more of something (such as money) than is needed"
The difference is MOTIVE. Which do you want more? The reward (money) of performing the service, or the satisfaction of the person you served? While there are truly greedy business people who have the "excessive desire for more of something", I believe most of us truly want to serve our customers. We actually care for them, and work hard to provide services and products that enhance their lives.
As a website designer, I'm privileged to do this regularly. I love it when I can help an organization connect better to the people they serve through their digital presence. I love the excitement of a new venture getting off the ground with their first website. As much as I appreciate the pay (and I DO), I'm always more appreciative that I was able to help them succeed.
So, we're not products of "corporate greed". We just
have an insatiable desire to help others by serving
through our businesses.
Rodney Young, Jr.
Lead Website Designer